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Search Engines & Directories
The primary way sites promote themselves
is by getting ranked well in search engines and web directories. The best
way to do this is to create a site that is easy to understand and navigate. Complicated techniques
such as frames, Flash, animation and extensive graphics are difficult for search engines to index.
Keep it simple.
Create a title that describes your business focusing on your most important features. Add descriptive
body text that reinforces these keywords and keyphrases. These are used by search engines to list
your site. Make sure the body content uses words that surfers would type in at search engines
to find you.
Most traffic comes from the top 20 search engines and directories. Be sure to submit your site
to these. You also can submit to around 250 minor engines and directories to help bring you more
traffic. As an added source of traffic use Pay-Per-Click engines. We provide these web site promotion services.
Link
Popularity
Another
important way sites market themselves is by getting other sites
to point links to them. This is called link
popularity. The best incoming links are from related, popular
sites. Unrelated sites don't usually help your link popularity that
much.
Find businesses who are in a similar industry as you but are not
competitors. Send them an e-mail asking if they would like to exchange
links with you. We can help you with this web site promotion service
too. An effective way to increase your link popularity is to create
a Theme Link Directory.
