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Black hat SEO (search engine optimization) is a strategy which gets a web page or entire site banned from a search engine. A shade of grey is when you use a black hat strategy, but your site has not yet been banned.
There are many different opinions on the subject of Search Engine Optimization. Many folks have advice which will get you top 10 rankings, but of this advice, which is Black Hat SEO or White Hat SEO?
There has been many good attempts to define Black Hat SEO. All are relevant and an example can be found at http://www.blackhatseo.com. The site contains a page of example Black Hat SEO, and a directory of risky products and services.
Is there more to it than just keyword stuffing, hidden text and spamming image alt tags, though? If you read the the Webmaster guidelines at Google: http://www.google.com/webmasters/guidelines.html, you'll notice that sneaky Redirection pages are also unwelcome. (This does not include the 301 redirect.)
Sneaky redirection pages are set up in groups of 10 or 20. They all target similar and related keywords or phrases. Links on these pages point to other pages in the same family also containing links and creating a false sense of link popularity.
They do not contain content any human would be interested in. These pages show up high in Search Engine Results Pages (SERPS). When you click on one of these pages from a search engine result, you will be redirected to another page. (Usually a high pressure sales page.) Is this misleading? You bet. Why? Because the page you click on from the SERPS is not the page you actually get to read.
I think so simply because your page is banned once discovered. These pages are smart when it comes to getting a higher search engine position, but they vanish when reported.
All SEO strategies have value. I think that the focus of attention should be to avoid Black Hat SEO if your intention is to keep your site from being banned.
Visit SEO forums and use the ideas that you feel comfortable with. There are many SEO forums out there. Here is one to get you started: http://www.searchguild.com
Be aware of search engine guidelines. If you read conflicting information, or if the tactic does not feel 100% OK, maybe the tactic should be placed on the back burner or even avoided forever.
Copyright © 2005 Ed Zivkovic
About the author : Ed Zivkovic is based on the Gold Coast in Australia from where he runs his web site http://www.ezau.com
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