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Search Engine Management : 7 Powerful Ways to Get One-Way Inbound Links

It's no secret that having links pointing to your website is very good for search engine rankings, and increases the volume of visitors to your website. So, how do you get one-way inbound links to your website? Well, there are numerous ways, and I am going to focus on seven of the most effective techniques.

You probably already know about link exchanges as one means to generate links pointing to your website. However, with link exchanges, you must provide a reciprocal link back. From a search engine ranking perspective, link exchanges are not the most valuable strategy for this reason.

Techniques for Generating One-Way Inbound Links

1. Content - Packing your website full of relevant, useful content is one of the most effective ways to generate inbound links. A content-rich site is a resource to which other webmasters will naturally link. Providing a wealth of content makes your site valuable to them and their visitors.

   Some examples of good content to add to your website would be free articles, tools, tips, and resources related to your website theme. You could also have a blog updated regularly with fresh content.

2. Testimonials - A popular trend on the Internet is the addition of testimonials to websites. The site owners typically get the testimonials from their visitors and business customers. In exchange for the testimonial, they usually provide a link back to your website.

   Every time you come across a great website, or have a good experience with a purchase, send a testimonial to the website owner. If they decide to publish your testimonial, you gain a link to your website. These links will add up to a significant number.

3. Online Directories - There are hundreds of online directories accepting website submissions. This is a very good technique for getting one way inbound links. Many of the top directories require payment for inclusion or provide a link back to their directory. You can give the link back if you want, or pay if you have the extra money. However, there are also numerous directories that will accept your website without payment or a link back. Keep in mind, however, the best directories for your listing are related to your site's focus.

   To find related directories that accept free submissions, you can use any major search engine or try http://www.directory-pages.com/ for information.

4. Articles - Writing articles is one of the best techniques for generating one-way inbound links. Many webmasters need more content for their websites and ezines. You can provide them with that content by writing articles and submitting them to websites, ezines, and article directories.

   In return for your effort, you can put a little blurb about yourself and/or your business, with a link to your website, at the end of the article. You will rack up a very high number of inbound links to your website by utilizing this technique. I have had great success with this technique.

5. Free E-book - You can write an e-book and offer it for free in exchange for a link to your website. You can also put links to your website and other affiliate links in the e-book. Including links in the e-book increases your website traffic and affiliate profits.

   You probably don't think you can write an e-book. Actually, it is not that difficult! It doesn't have to be some killer piece of work that you spend months writing. Instead, you can just make it a collection of your favorite articles, resources, and tools related to your website theme. As long as it is useful to your visitors, they will gladly link to you to get it.

6. Blogs - There are actually a few ways to get one-way inbound links with blogs. The first way is simply to host a blog on your website and update it frequently. People tend to link to blogs because they provide content that is constantly being updated.

   The second means is to submit it your blog information to blog directories. Just like website directories, there are tons of blog directories on the Internet that you can submit to for free. Just look on the Google search engine for "blog directory", and you will find many of them.

   The third way of getting inbound links with a blog is to host it somewhere other than on your website. Then, provide a link from your blog to your website. Afterwards, you can submit your blog to directories for the extra page rank and added exposure. Use this third technique with as many blogs as you have time to update regularly with quality content.

7. Free Article Directory - Create an article directory on your website and allow your visitors to submit articles to it. Ask for a link back to your website in exchange for the article submission. This will build your inbound links and create free content for your website. I have successfully used this technique for quite a while. You can see one of my article directories at http://www.work-at-home-jobs-iowa.com/article

By Trent Brownrigg (c) 2005

About the Author : Trent Brownrigg is a successful internet marketer and home business mentor. Visit his website at http://www.work-at-home-jobs-iowa.com

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