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STRATEGIC INTERNET MARKETING Powerful Promotion Techniques Web Site Promotion Services Pay Per Click PPC Services Link Exchange with Us Free Internet Marketing Quote Free Website Design Quote |
You've probably heard that article marketing creates back links critical to building link popularity. There's a lot more to it than that. Articles aren't only good for leveraging stronger search engine placement. Keep in mind that learning a more balanced view of promotion and marketing with articles can help you reap all the perks with essentially the same amount of work.
For now, let's start with four of the top five search engine benefits.
A unreciprocated link to your site has more value than a two-way link, simply because changes in how search engines rank sites now include an adjustment for exchanged links.
The logic is that this would make the voting power of a link that points in one direction weigh more heavily than one that is traded. In theory, this makes it easier for sites that have earned link popularity to get more credit than those who have bought or traded for it.
Of course, over time, this effect may be adjusted and partially dampened so that articles that are just being submitted to resources with no editorial process will count less than those that don't undergo this process. So make sure you're not submitting junk content for the purpose of linking alone.
If you write articles that stay on the topic of your site, the page where your article appears is more effective because it is more relevant. Again, depending on the search engine, the more topical the environment where you are linked, the more credit your site gets for the link, particularly if you're submitting to an online directory.
There are a few little changes you can make that will make your links and articles more topically relevant than 90% of other articles, merely because other authors don't think to balance the search engine benefits of article promotion with its value as content, rather than favoring one or the other.
If you take a look at your Google Site Information page, you'll probably notice that Google only picks up sites carrying a high page rank when listing for sites that link to you. Then, of course all the sites that use the text of your site URL, hyperlinked or not, can be found under the last setting for sites that contain your link.
Google Page Rank is typically not something to get in a frenzy over, but it does have an importance that can affect your bottom line for two main reasons.
First, on the occasions that Google Page Rank helps with search engine positioning, having links from these sites yields more targeted traffic, leading to more sales. Again, this has to be part of an overall strategy, not your sole reason for submitting articles.
Second, if links from sites with higher page rank are spidered more frequently than your site, your link on these sites is crawled faster. This provides a competitive edge, allowing your content to be included more rapidly.
That means that instead of buying a link that appears for three months and disappears, you are getting a free, topically relevant link pointing back to your site that may be archived, but not dropped.
Over time, if you submit articles on a regular schedule, each effort towards publication builds on previous exposure, helping you brand yourself and your company. It also builds a strong link campaign pointing back towards your site that is free.
As the quality of your articles improve, you can also get qualified leads from the process, an increase in traffic and sales, and publication in resources with stronger brands, which you may then leverage for additional exposure.
About the Author: Tinu AbayomiPaul offers a free e-course on Article Promotion at: http://www.freetraffictip.com/2-article-marketing/tips-am2.php
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