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Pay Per Click : Five Steps to Profit from Google Adwords

Although I have been marketing online since 1997, and making money at it, as soon as I discovered the famous GoogleCash ebook, I was instantly hooked. It seemed so easy to profit from Google Adwords: just join an affiliate program, promote it on Google Adwords pay per click (ppc) search engine starting from only five dollars, and watch your profits soar...

I soon realized, however, that it was not that simple. You must know how to select profitable affiliate programs, how to research keywords and group them in ad groups, how to bid and manage campaigns, how to track keywords and ads, etc. I found the subject very interesting for me and researched it in great detail.

After trying to implement this information involving quite a bit of long trial and error, I was finally making a healthy profit.

Here are five little-known steps to profit from Google Adwords:

1. Target profitable two-tier or residual income niche markets.
2. Use effective tools and software for your Google Adwords keyword research.
3. Get a domain name, a hosting account, and create a simple landing page with an opt-in form.
4. Promote your landing page with Google Adwords and capture your visitors' e-mail addresses.
5. Follow up with your subscribers and profit by pre-selling your niche products or services.

Let's quickly analyze each of these steps and see why sticking to the plan maximizes Google Adwords income.

Promote Profitable Niche Two Tier Or Residual Income Products And Services

First, the products or services you promote with Google Adwords should target a niche where people have money and are willing to spend. Second, you can make much more money if you advertise two-tier or residual income products or services.

Usually, the majority of Google Adwords books suggest choosing an affiliate program from publisher networks like ClickBank, Commission Junction, LinkShare, etc. Unfortunately, these are the programs everybody uses. So, research two-tier or residual income programs in your target niche, and you may be surprised with the results. Two-tier programs reward you for signing up affiliates. This way you earn commissions not only on your sales, but on their sales too.

A good example of residual income programs are web hosting affiliate programs where you can profit from your sales lifelong!

Use Effective Tools for Your Google Adwords Keyword Research

Second, as you probably know, the competition among advertisers in ppc marketing is fierce. That's why you should avoid using only free keyword research tools like Overture's Keyword Selector. You will miss lots of profitable keywords if you do so. To succeed with ppc, the only tool that works is WordTracker. You should take out at least a one day subscription when you are ready for your keyword research.

Get a Domain name, a Hosting Account, and Create a Simple Landing Page

If you don't have your own web site for your niche product or service that you advertise with ppc search engines, you are leaving money on the table.

Capture Your Google Adwords Visitors' E-mail Addresses

Yes, you can promote affiliate links directly with Google Adwords, however, you will lose lots of prospects that could be contacted later. Picture this...

When you promote an affiliate link you drive traffic directly to your affiliate web site. If a visitor doesn't purchase the product or service immediately, the chances are he or she will never purchase from your affiliate link again. Of course, top affiliate programs place cookies on their web site visitors' browsers. This way you get paid even if your referral returns to your affiliate web site later. That's why it is important to select the best affiliate programs from the begining.

If you can achieve 1% visitor to sales conversion ratio (it means 1 sale from 100 visitors) with Google Adwords - you have a winner! Imagine... What if you could set up a simple opt-in form on your landing page and write a great copy encouraging your visitors to subscribe to your newsletter or an e-mail course? You would enjoy not 1%, but 20 - 30% visitor-to-subscriber conversion ratio when driving targeted traffic to your web site with Google Adwords! You see, when you capture email addresses, you build a list, and, as they say - money is in the list!

Follow Up With Your Subscribers and Pre-Sell Your Products and Services

This step is where you make real profit. Simply, create quality targeted content in your newsletter or ecourse and follow up with your prospects using autoresponders.

It is said that online products and services are sold after 7 - 9 follow up messages. Besides, you can contact your subscribers anytime later as new quality products hit your targeted niche market.

This simple sure fire action plan should help you boost your home-based Google Adwords business profit instantly. As you can see, without a web site you cannot profit as much as you could by simply creating a one-page website.

About the Author: Gerardas Norkus has been marketing online since 1997. Take advantage of his battle tested Google Adwords marketing strategies at: http://www.adwords-revealed.com

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