STRATEGIC INTERNET MARKETING Powerful Promotion Techniques Web Site Promotion Services Pay Per Click PPC Services Link Exchange with Us Free Internet Marketing Quote Free Website Design Quote

Easy Web Site Builder with Free Hosting, Free Domain Registration

Pay Per Click : AdWords - Setting Your Max Cost Per Click

We've received many emails from customers over the past several years asking how high we recommend setting AdWords' PPC advertising max cost per click. Generally, we recommend that our customers set the price somewhere moderately high, between the "base" rate and the max rate suggested by Google search engine. For this entry though, I've decided to discuss a few options that may help you decide where to set your max cost per click to get a maximum return.

What kind of competition do you have?

Before starting your PPC campaign, you'll need to do a little experimenting with the keyword tool and traffic estimator to see how high you'll need to bid. If the price is to get your ad listed number one, in my opinion, it's a no-brainer. Bid what you need to make sure that you have that number one spot. It will bring you the most visibility and generate the most clicks for your ad. Generally, the higher the ad, the better "quality" your clicks will be as well.

If the cost is relatively low, don't even think about it. Set your ads to be number one and then, if you're working with a limited PPC budget, set your daily max spending limit to a number that is comfortable for you. It's generally better to have fewer clicks of "higher quality" than lots of clicks from "lower quality" traffic. You will see a better return on your PPC advertising investment with this strategy.

What if your keywords are highly competitive?

Some keywords in AdWords or in Overture (Yahoo search engine marketing) are incredibly expensive. In fact, terms for gambling, web hosting, insurance, credit cards and many affiliate program related topics are very, very expensive. It's probably just not feasible to try for the number one slot. If your budget is limited, you might get one to two clicks a day before the budget is gone. In these instances, you're going to need to pick a bid level comfortable for you and work on improving your ads better, or to target less common keywords. You aren't going to be able to get the top slot by bidding on highly competitive keywords, so you'll need to increase your PPC advertising's click-through rate, and make it more attractive to the viewers who do see it.

Experiment and decide

Ultimately, the decision is yours. I've found that it pays to have higher placed keywords when possible. They seem to convert better than lower placed PPC advertising. You'll need to experiment with your ads though to see what works best for you. Experiment for several days with different maximum click prices to see how your clicks and conversions rank. Only then can you make an educated decision for your website.

About the Author : Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores.

Easy Web Site Builder with Free Hosting, Free Domain Registration