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Choose a Domain Name
Deciding on the best domain name for your company. How to find whether a domain name is available.
Register a Domain Name
How to register your domain name. What to look for if others register your name.
Hosting Your Site
Choosing Hosting Services
Types of servers: virtual and non-virtual, dedicated and non-dedicated. How to determine needed disk space and data transfer.
Finding the Right Host
Questions to ask a potential hosting company. What services to look for.
Web Design and E-Commerce
Good Web Design
Make sure search engine spiders and robots can index your site.
Effective E-Commerce
Tips for increasing sales online. Shopping carts and merchant accounts so you can offer credit card purchases.
Tracking Traffic
Understanding Site Statistics
Get to know your server logs. What is a hit? What is a pageview?
Engines, Directories, Rankings
What is Web Site Promotion?
Overview of internet marketing and web promotion. How can it help me?
An Overview of Engines, Directories and Keywords
What is a search engine? What is a web directory? What are keyphrases? Why are they important?
Link Popularity
What is link popularity? How do I improve my search engine ranking with it? How do I get incoming links?
Site Optimization and Engine Submission
Optimizing Your Web Pages
Make your pages easy for engine spiders/robots to index. And make it easy for sufers to understand and navigate your site.
Submitting to Free Engines
After your pages are properly optimized, you need to submit your site to both free search engines and directories. This includes Google, All the Web and Altavista.
Submitting to Pay Engines
Some engines and directories will only list you if you pay. Pay-to-play means an engine/directory will list you but does not guarantee position. Pay-per-click engines/directories guarantee placement based on your bid price.
Pay Per Click (PPC)Search Engine Management (SEM)
- 3 Tips For Adwords PPC Management
- 4 Steps To A Successful AdWords Campaign
- Advertising Using PPC Search Engines
- Advertise Locally Using PPC Search Engines
- AdWords Ads: To Syndicate or Not to Syndicate
- AdWords - Setting Your Max Cost Per Click
- AdWords Campaign Set Up Tips
- AdWords Campaign Set Up Tips - Part Two
- AdWords Set Up Advanced Tips
- Click Fraud and How To Deter It
- Five Steps to Profit from Google Adwords
- How Naming Schemes Impact Adwords Campaign Management
- How to Maximize Paid Search Results
- How to Use Pay Per Click Advertising to Increase Web Site Traffic
- Improved PPC Marketing Performance from Time-Tested 80/20 Principle
- Pay Per Click Definitions
- Pay Per Click Search Engines - The Basics
- PPC Advertising Explained
- PPC Search Engines Revealed - 5 Things You Need to Know
- The Perils and Pitfalls of Pay Per Click Advertising
Internet Marketing
- 4 Tricks for Lightening Fast Indexing
- 4 of the Top 5 Search Engine Benefits to Article Marketing
- 7 Powerful Ways to Get One-Way Inbound Links
- 7 Search Engine Resources You Should Be Using Now
- 10 Ways to Make Sure Your SEO Goes Out of Its Way for You
- 60 Day Sandbox For Google
- Arachnophilia, the Joy of Playing with Spiders
- Anatomy of a Reciprocal Linking Campaign
- A Straightforward Guide to Keywords and Search Engine Optimization
- Back to Basics in SEO
- Black Hat SEO and the Sneaky Redirect
- Build SEO Links & Web Traffic With Content
- Can Too Many Links Hurt Your Website?
- Create a Google Sitemap for Your Website
- Creating A Search Engine Copywriting Plan
- Creative Search Engine Optimization - A Case Study
- Directories and Their Importance for Search Engine Rankings
- Do Not Drop Your Web Site Off the Search Engine Cliff
- Don't Make the Top 30 SEO Mistake
- Google SEO - What To And What Not To Do
- How to Manage SEO
