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E-Commerce and Web Design

Make It Simple for Surfers to Buy

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Easy Navigation
Design your web site so it has clear navigation. If surfers are confused, they will leave and never return. A simple design usually works best. Be sure to have a site map outlining all pages on your site.
 
Easy Purchasing
Make it easy for surfers to buy your product or service. Have prominent links to your product/service pages and then make it simple for them to find their shopping cart and the payment page.
 
If you have many products/services, you will need a shopping cart for buyers to enter various purchases. If you offer only a few, then a credit card payment page is all that is needed. Your buyers will contact you by phone or e-mail to verify their particular purchase.
 
Merchant Services
One good online merchant account site we recommend is 2Checkout. They have a small set up fee and a reasonable sales fee. They let your customers use MasterCard, Visa, American Express and Discover to pay you. All purchases are transacted online.

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