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PORTALS:
secret weapon for greater traffic.
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Key #4: Increase Link Popularity
& Traffic with a Portal
or Theme Link Directory
Creating a Directory of Theme-Related Links
You can increase your traffic by creating a directory of links to sites that are in a similar field as you but not direct competitors. For instance, if you are a dog groomer, you could create a directory with categories such as veternarians, pet photography, pet toys, pet stores and/or dog training. All of these businesses are a potential source of referrals. If you refer customers to them, they will probably refer customers to you.
Create a directory. You'll get traffic from your link partners. Plus
search engines give higher rankings to sites that are a source of
information on a focused topic. These hub sites are popular with surfers.
All the information they need is in one easy-to-use place.
Link Popularity & Exchanging Links
The best incoming links are from related, popular sites. Unrelated sites don't usually help your link popularity. Creating a directory is the easiest and fastest way to increase your link popularity.
Find businesses who are in a similar industry as you but are not
competitors. Send an e-mail to sites asking if they would like to
exchange links with you.
An Ever-Increasing Source of Traffic
Your
directory can keep giving you more and more referrals. Some sites
double and triple their traffic when they first publish their directory.
Continue adding new sites to your directory pages, and your traffic
keeps increasing. This can be an ongoing project to increase your
link popularity and sales.
Be creative and persistent in your marketing efforts. Think about related companies that would give you referrals and how to most effectively approach them when you send e-mail asking for an incoming link.
Customize
Your Directory
Your
directory can be as simple or complex as you want. Have a directory
with hundrerds or thousands of links. Keep your theme tightly focused
on your industry. Then you become a valuable and frequently visited
source of information.
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