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Key #1: Create Pages Friendly
to Surfers and Search Engines

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The most important factor in ranking well with search engines and directories is having a web site that is informational, easy to navigate, well designed and error free. You can play all the games you want with tags, titles and keywords, but if your site is not high quality, it will be more difficult to get listed. And even if you do get listed, visitors won't stay if they don't like your content and design.

Your web pages should contain relevant keywords or keyphrases surfers use to locate your product or service. Ideally, your keyphrases should be frequently queried, relevant to your site, and low in competition. Go to some major search engines and enter possible keyphrases for your company.

Make Your Site More Popular!
Look for design and navigation problems.
Find blocks to search engine spidering and indexing.
Find inaccurate page code and broken links.
Check download time and graphics used.
Position keywords, keyphrases and meta tags.